Pay per head service for online sports betting industry has reached unprecedented levels of popularity in the recent years. It is such a resilient business venture to the point that it remains unaffected even by the fluctuating economic conditions. In 2008, while companies after companies faced the eternal verdict of bankruptcy, pay per head service for online sports betting still remained strong. In fact, it even gained a 6% increment in revenues, a huge achievement given the turn the global economy had taken last year.