The biggest transformation in the culture of betting accompanied the arrival of the Internet as the means through which we now spend most of our time communicating with the outside world. Not only do all the traditional high street bookmakers such as Ladbrokes, William Hill, Coral and Paddy Power all have a major online presence, but they are in company of the large US-facing offshore sportsbooks such as Pinnacle, and also of some much smaller and more obscure outfits whose budgets had never stretched to a chain of shops but who all the same are able to manage a website.