One of the best basic rules of Texas Hold'em No Limit poker you can learn is the principle of location. Essentially, he who acts last profits from the most amount of information. Information, you will find, is critical to your decision making in Texas Hold'em No Limit poker. As such it is advantageous indeed to be 'on the button' as they say, or to have the dealer button positioned on you as this means you are the last to act.